Independent Strategic Advisory Firm
We are working primarily with wholesalers, and with suppliers and brand owners across the wholesale supply chain, to support how organisations are run, aligned, and governed. YSB works where experienced judgement and follow-through matter, bringing clarity to complex commercial and operational decisions grounded in lived wholesale experience
What we do
YSB supports businesses with important commercial and operational work where decisions span multiple parts of the organisation. We help align sales, buying, operations, systems, and governance so objectives are clearly framed and effort is directed at the right priorities. The focus is on work that needs to be done properly — from planning through to implementation and follow-through — with outcomes that can be seen in practice
How we work
Where we work
Supporting the core areas that shape wholesale and supply-chain performance
Sales & Route to Market
Optimising market coverage, pricing, and channel performance
Buying & Supplier Management
Improving supplier alignment, margin control, and negotiation strength
Operations
Driving efficiency, service levels, and cost control
Finance, Data & Reporting
Clear insight to support confident decisions.
ERP Systems & Digital Readiness
Ensuring systems support scalable, future-ready operations
Governance & Corporate Planning
Structured oversight aligned with strategic priorities
What Clients Value
Clients value YSB for its calm, practical involvement and steady approach. Work is clearly defined at the outset, and effort remains proportionate to what matters.
Progress is visible as work moves forward. Decisions are supported with context and judgement, and communication remains straightforward.
Outcomes are confirmed — creating confidence that time and investment are applied in the right places.
Structured as a firm. Personal in delivery
YSB is structured as a firm, but the work remains personal. Clients work directly with experienced judgement and hands-on involvement, supported by a clear and consistent way of working. Support is applied where it adds value and stepped back when it does not, allowing work to stay focused, calm, and effective.
